Custom Rack Cards – 4" × 9"

Promote your business, services, events, and special offers with custom rack cards from Link Printers. The standard 4" × 9" format fits common display racks and provides space for photographs, service details, menus, schedules, and calls to action. Choose from premium gloss, uncoated, matte, or linen stocks and multiple printing configurations for effective marketing in hotels, visitor centers, restaurants, retail stores, and other high-traffic locations.

Key Features and Benefits

• Standard 4" × 9" format: Fits common rack-card and brochure displays for easy placement in public areas.

• Four premium paper stocks: Choose the finish, texture, and writing surface appropriate for your campaign.

• Three printing configurations: Print both sides in full color, leave the back blank, or use grayscale on the back.

• Compact marketing format: Communicates essential information without requiring the space of a full-size brochure.

• Quantities from 100 to 50,000: Supports small local promotions and large-scale distribution campaigns.

• 2–4 business-day production: Provides an efficient turnaround for planned events and marketing initiatives.

• Easy to display and distribute: Suitable for racks, counters, reception desks, event tables, and direct handouts.

• Versatile promotional use: Feature services, menus, attractions, schedules, events, discounts, or local information.

Compact Marketing for High-Traffic Locations

Custom rack cards provide a practical way to place branded information directly in front of customers and visitors. Their tall, narrow format is designed for standard display racks, making them particularly effective in hotels, tourist centers, restaurants, retail stores, reception areas, medical offices, and event venues.

Use the front to capture attention with a headline, photograph, logo, or promotional offer. The reverse side can provide supporting details such as service descriptions, schedules, menus, directions, contact information, or a clear call to action. Adding a website address or QR code can help customers continue their journey after viewing the card.

Select full-color printing on both sides when you need maximum space for messaging and graphics. A full-color front with a blank back keeps the presentation simple, while a full-color front with a grayscale back provides additional information using a restrained visual treatment.

Paper choice also influences the appearance and functionality of the finished card. Gloss stock gives colorful graphics a polished appearance, uncoated stock provides a writable surface, matte cover reduces glare, and Premium Linen introduces a distinctive texture.

Product Specifications

Paper Stock Options

• 14 pt. Gloss Cover: A smooth, reflective stock that helps photographs and colorful graphics appear bright and polished.

• 14 pt. Uncoated Cover: A non-glossy, writable surface with a natural look and feel.

• 100 lb. Matte Cover: A smooth, low-glare stock that supports comfortable reading and a refined presentation.

• 13 pt. Premium Linen: A textured stock that adds visual and tactile character to the finished rack card.

Printing Options

• Full Color Both Sides: Use the front and back for photographs, promotional messaging, service details, and contact information.

• Full Color Front, No Back: Present the complete design on the front while leaving the reverse side blank.

• Full Color Front, Grayscale Back: Create a colorful front and use grayscale printing for supporting information on the back.

Ideal Uses

Custom rack cards are suitable for:

• Hotels and hospitality businesses

• Tourist attractions and visitor centers

• Restaurants, cafés, and takeout menus

• Real estate and property promotions

• Retail sales and seasonal offers

• Museums, galleries, and entertainment venues

• Healthcare and professional services

• Conferences, trade shows, and community events

• Local maps, schedules, and travel information

Artwork and File Preparation

Upload print-ready artwork with a 0.125" bleed. Accepted file formats include EPS, AI, PSD, JPG, PNG, and PDF, with a maximum upload size of 75 MB. If your file exceeds 75 MB, contact Link Printers for an FTP upload link or export the artwork as a high-quality JPG or PNG.

Keep important text, logos, QR codes, and contact details safely inside the trim area. AI and PSD templates are available to help you prepare artwork accurately. To request a template, contact us with your order number and product type.